关键词：图像学、城市形象、城市再生
摘 要：台北市是台湾的首都，自2000年以来，台北市政府已申请主办多项国际赛事。同时，市长们提出了“轴心回归”的口号，表明旧城区的城市更新。2016年7月，市政府与国家地理频道为宣传即将到来的2017台北大运会，启动了耗资500万新台币的纪录片项目《内景：重塑台北》。纪录片中的叙述表明了历史和现代城市形象的交织。本研究回顾了台北西部的发展历史，选取官方和非官方的广告、电影、音乐录像、景观设计、活动和政策规划作为文本，根据图像学的方法分析台北西部（中正区和万华区）城市形象的表现。为了了解这些城市形象是如何产生的，本研究探讨了城市政治和权力的各个方面。研究发现，特定的建筑和场所，如蒋介石纪念馆、北门、红楼剧场、龙山寺、西门町购物区等，经常出现在这些文本中，集中反映了台北西部不同时期的发展历史和政策。历史、文化形象表现为建筑，时尚、充满活力的商业形象表现为官方形象，而负面形象，如废墟、绝望和无秩序的形象则表现为非官方形象。此外，出于“变革”的政治意图，新的治理机构有选择地表现出一些以前官方陈述中所没有的“负面”形象，以强调新旧治理机构之间的差异。总的来说，台北西部的城市形象和表现清楚地体现了权力和能见度的问题。
Abstract: Taipei city is the capital of Taiwan, and the city government has applied to host several international events since 2000. Meanwhile, mayors have proposed the slogan “axis retroflexion” indicating the urban regeneration of old town areas. In July 2016, the city government and the National Geographic Channel started a documentary project “Inside: Reinventing Taipei” that cost 5 million NTD for the propaganda of the upcoming Taipei Universiade 2017. The narratives in the documentary indicate the interweaving of historical and modern city images. In this research, the development history of western Taipei is reviewed, and several official and non-official advertisements, movies, music videos, landscape architecture, events, and policy plans are chosen as texts to analyse the representation of the city images of western Taipei (Zhongzheng and Wanhua districts) under an iconological approach. To understand how those city images were produced, various aspects of urban politics and power are explored through this research. It is found that specific buildings and places, such as Chiang Kai Shek Memorial Hall, the North Gate, the Red House Theatre, Longshan temple, and the Ximending shopping area, appeared in those texts frequently, epitomizing the development history of Western Taipei and policies across different periods. The historical, cultural images are represented as buildings, and trendy, energetic commercial images are presented in the official representation, while negative images, such as the ruined, the hopeless, and the order-less, are presented in the non-official representations. Furthermore, with the political intention of “change,” the new governance institution selectively represents some “negative” images that have been absent in previous official representations to emphasize the differences between the old and new governance institutions. Generally, the city images and representations of western Taipei manifest the issues of power and visibility clearly.
Key: Iconology, City Image, , Urban RegenerationUrban Regeneration
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