摘要：在中国，政府正在将废物管理作为一个紧迫的环境问题来推动。杭州是中国自2010年以来开展生活垃圾分类试点的八个城市之一。政府调查和作者之前的一项研究证实了公民的积极态度和他们在废物分类方面的实际行为之间的差距。在我们的研究中，计划行为理论（TPB）被应用于分析可能影响公民对垃圾分类行为意向的因素。根据试点调查和专家访谈，构建了基于TPB的结构模型，以表示公民与其废物分离行为相关的意向框架。在模型的基础上，设计并在杭州进行了一项211份样本的问卷调查，对19个提取的因子进行了城市规划规划分类和结构化。结果表明：态度、主观规范、知觉行为控制对行为意向有正向影响；知觉行为控制比其他因素的影响更大。根据调查结果，本研究讨论了政策含义和建议，以改进当前的政策和家庭废物分类状况。
关键词：生活垃圾分类，计划行为理论，行为意向，中国
Abstract:In China, governments are promoting waste management as an urgent environmental issue. Hangzhou is one of eight cities in China that have launched a pilot run for household waste separation since 2010. The government survey and a previous study of the authors have confirmed the gap between citizens’ positive attitudes and their real behavior related to waste separation. In our study, the theory of planned behavior (TPB) is applied to analyse the factors that could influence the behavioral intention of the citizens towards separating waste. The structural model based on TPB was constructed to represent the framework of the citizens’ intentions related to their waste separation behviour, based on a pilot survey and expert interview. Following the model, a 211-sample questionnaire survey was designed and conducted in Hangzhou. 19 extracted factors are categorized and structured following TPB. The result shows: attitude, subjective norm, and perceived behavioral control have positive influence on behavioral intention; perceived behavioral control exerts stronger influence than the other factors. Based on the findings, this study discusses policy implications and recommendations for improving the current policy and the situation of household waste separation.
Key: household waste separation, theory of planned behavior, behavioral intention, China
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