关键词:新型冠状病毒肺炎、城市,休闲行为,风险感知,目的地选择,线性不相关回归
摘 要:由于新型冠状病毒肺炎大流行的持续时间和各种限制,人们的休闲活动模式发生了显著变化。因此,有必要了解在新冠肺炎大流行期间,人们的旅行和休闲行为是如何变化的。然而,个体对新冠肺炎的风险感知如何影响休闲目的地选择行为尚缺乏实证证据。本实证研究旨在确认新冠肺炎风险感知与休闲目的地选择之间的关系,并探讨其与人口统计学特征之间的差异。
以韩国首都圈市民为对象,进行网上调查,共使用537个有效样本进行SUR模型分析。研究结果表明,新冠肺炎风险感知对休闲场所选择有显著影响。特别是新冠肺炎风险感知对自然场所、消毒场所、社交距离空间的选择有积极影响,对拥挤休闲场所的选择有消极影响。此外,在新冠肺炎风险感知和休闲目的地选择方面,年龄和性别比其他控制变量更有效。此外,本研究还为城市休闲场所规划者和服务提供者应对新冠肺炎导致的休闲活动模式变化提供了一些启示。
Abstract:Due to the prolonged COVID-19 pandemic and various restrictions, peoples’ leisure activity patterns significantly change. Thus, it is necessary to understand how people’s travel and leisure behaviors have changed during the COVID-19 pandemic. However, there is still a lack of empirical evidence on how individuals’ COVID-19 risk perception influences their leisure destination choice behavior. This empirical study aims to confirm the relationship between risk perception of COVID-19 and choice of leisure destination and to explore any differences between them related to demographic characteristics. A total of 537 valid samples were used for SUR model analysis by conducting an online survey targeting citizens of the Seoul metropolitan area, Korea. Our findings show that the risk perception of COVID-19 has a significant effect on the choice of leisure places. In particular, the risk perception of COVID-19 has a positive effect on the choice of natural places, disinfected areas, and socially distanced spaces while negatively influencing the choice of crowded leisure places. In addition, age and gender are more effective factors than other control variables in COVID-19 risk perception and leisure destination choices. Furthermore, this study also provides several implications for urban leisure place planners and service providers to respond to the changing leisure activity patterns caused by COVID-19.
Key:COVID-19, Urban, Leisure behavior, Risk perception, Destination choice, Seemingly unrelated regression
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