Keywords: Lighting Branding, Economic Improvement Districts, Quality of Life, Sustainable Development, City Identity, Lighting Architecture, Nocturnal City Identity
关键词：灯光品牌，经济改善区，生活质量，可持续发展，城市名片，发光建筑，夜色城市
摘要：尽管对城市品牌和城市身份的了解越来越多，但是在生活质量（QOL），经济改善区（EID）和灯光品牌（LB）之间的关系上，专业人员对城市品牌的理解存在根本的差距。本研究旨在通过与41位专业人员进行深入访谈来解决这一认知鸿沟。研究结果表明，LB的战略潜力对城市夜色名片，QOL和EID具有积极影响。研究中，十种类型的不同建筑物被分别用于分析这些影响因素。研究结果表明，对传统和旧建筑、娱乐设施、商业建筑和公园的照明的重视，能够对城市名片产生最大的影响。这项研究的结果可用于规划城市照明总体规划。研究结果强调了灯光品牌，照明建筑和夜色名片在可持续发展中的作用，并将其作为决策的决定性因素。
Abstract: Despite the increasing knowledge about city branding and city identity, there is a fundamental gap in the understanding of city branding among professionals with respect to the relations between Quality of Life (QOL), Economic Improvement Districts (EIDs) and Lighting Branding (LB). This exploratory study is aimed to address this knowledge gap through in-depth interviews with 41 professionals. The results of the study suggest that the strategic potential of LB has positive effects on city nocturnal identity, QOL, and EIDs. In this study, these factors were analysed using ten types of different buildings separately. The findings of the study reveal that attention to the lighting of traditional and old buildings, recreational facilities, commercial buildings, and parks has the greatest effect on city identity. The findings of this research can be applied in planning an urban lighting master plan. The results emphasize the role of LB, lighting architecture, and nocturnal city identity in sustainable development as a determining factor in policy making.
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