关键词：公交快速公交，公共交通，游客感知，博客帖子，文本挖掘
摘 要：这项研究分析了博客数据，考察了首尔引入快速公交（BRT）系统以振兴公共交通后游客的行为变化。利用博客文本，我们评估众多关键词的出现频率，包括“钟路街”(目标位置)、“公共交通”、“公交专用道”，以识别和分类频繁访问的地方，并检查项目实施前后用户行为的变化。在此基础上，我们根据钟路的属性，将重要场所分为9种类型(公共空间、文化宗教场所、开放空间、主要场所、历史遗迹、街道、建筑物)。我们发现，在公交车站1 km半径范围内，游客的活动范围有所增加，大部分游客在到达目的地之前会前往开放空间、街道和主要场所并从事各种活动。乘坐公共交通工具的游客通常步行前往1公里半径内的目的地。这表明，在钟路街实施的快速公交系统有助于创造一个充满活力的、适宜步行的城市环境。
Abstract:This study analysed blog data to examine visitors’ behavioural changes following the introduction of a bus rapid transit (BRT) system in Seoul to vitalise public transport. Using blog texts, we assessed the appearance frequency of numerous keywords, including “Jongno Street” (the target location), “public transportation,”, and “bus-only lane”, to identify and categorise frequently visited places and examine the changes in user behaviours before and after project implementation. Based on this analysis, we categorised the significant places into nine types (public spaces, cultural and religious places, open spaces, major places, historic sites, streets, and structures) in accordance with Jongno’s attributes. We found that the scope of visitors’ activities increased within a 1-km radius of the bus station and most people visited open spaces, streets, and major places and engaged in various activities before reaching their final destination. The visitors who used public transport often walked to their destinations within a 1-km radius. This showed that the BRT system implemented on Jongno Street contributed to the creation of a vigorous, walkable urban environment.
Key:Bus rapid transit, Public transport, Visitors’ perception, Blog post, Text mining
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